heineken ‘life below zero’ - beer served exxxtra cold.. brrrrr!
A few of us were invited to the Heineken Life Below Zero launch last Monday at Velvet Underground @ Zouk KL. So off we went, and despite it being a week night (old bones, not so happening anymore) we had lots of fun! Well to be fair anything that involves free (good) alcohol is fun 
We were sent a ’survival kit’ that turned out to be a scarf…
… for the cold nights…
Me and Fireangel reached the venue on time(she drove, omg history was made) and we lepak outside waited around a bit for the other noobs to arrive. They were serving Heineken on tap for those waiting for the launch to commence. A short while later we were ushered into Velvet Underground where the event would take place.
Bottles of Heineken stuck in ice! Someone rescue my babies!!!
Joey G emceed (he’s everywhere, isn’t he?), got a few Heineken people to get on stage to say a few words. Up until then I had no idea what the launch was about. We were then shown a presentation that made all the sense in the world (to me).
If you are a solid beer drinker, piss warm beer be your kryptonite. Conventional coolers chill your beer from 4 to 6 degree Celsius, and sometimes they don’t stay cold for very long. I don’t think I really need to explain this bit, unless you are allergic to alcohol or you are under 18 years of age, then you shouldn’t really be learning about all these things until you grow up 
My babies got rescued after all!
So Heineken got this really cool idea to obtain some sub-zero coolers, which will chill your beer at an impressive -2 degree Celsius. By now most of the major pubs and clubs in KL/PJ have the sub-zero coolers installed for Heineken on tap. So piss warm Heineken is a thing of the past, barring an electrical power meltdown.
No thorn among roses jokes, kthx
Before the presentation, I was thinking that maybe it would be something like an extra ingredient in Heineken to make it extra icy cold. Okay, so the story is that, I’ve bought ‘Nescafe Dingin’ a few times, and I highly suspect that the reason it kept ‘dingin’ or ‘cool’ for a longer time was NOT because of its refrigeration, but of its ingredients. There’s something in ‘Nescafe Dingin’ that tastes a little dry, and the sensation after a gulp was as if you’d swallowed dry ice. Not unpleasant mind you, but well, it’s an ingredient.
But happily for Heineken, the beer is not tampered, just the delivery Unfortunately it also means that you can’t get Heineken served extra cold at home, unless you have a mini Alaska going on in your kitchen. Oh well. All the more reason for going out and socialise, no?
So what does Heineken served extra cold tastes like? Erm… like Heineken beer… -_-” Heh, well it was almost frozen, the few degrees do make a hell of a difference. For the average Joe, it means that when you order beer on tap, leave it there for a bit while you chat with your friends, you don’t return to a mug of beer going the way of global warming.
It was like smooth golden nectar down my throat
Random photos:
We had a blast, can’t you tell?
Desmond of Mindshare with Fireangel
“I am seeing two Joey Gs…”
Me with drunk Kim. I think we had the same pose before, no?
Cheers!
Well, thanks for the invite I had lots of fun, I like the icy cold beer and I be in your factory drinking your Heineken soon Salut!
p/s: Anyone wants to see a video of FA and Kim dancing wildly, contact me privately for my bank account number.
Also blogged: Kimberlycun, Kinkybluefairy, Fireangel, ShaolinTiger and Boss Stewie the noob.