It is inevitable that after 3 years of leading Carlsberg Malaysia to greater heights, managing director Soren Ravn would leave to spread his goodness elsewhere.
A fan of brand building, I watched with interest on the changes and rise of Carlsberg Malaysia, especially with Soren at helm. Profits went up and assorted brands were brought in largely thanks to its subsidiary Luen Heng (LH director, Kenneth has the best story on selling Hoegaarden back when no one in Malaysia knew of it, let alone wanted to drink it – save for FA and me).
More importantly, Carlsberg became a different sort of cool with a MD who raps and is happy to party it up with the press to sell his beer. There are photos floating of Soren in various costumes – as V, as Emperor of China etc. According to friends who worked with Soren, he is a visionary and is all ears to your ideas and suggestions. Just help him sell the brand and the beer.
The 39 year old Soren is now the CEO of Carlsberg Greater China (China, Hong Kong, Macau, Taiwan) and will handle 41 breweries as part of his responsibility. Erm, good luck!
In his place is Henrik Juel Anderson, who was the Regional CEO of Carlsberg Indochina. Looking forward to seeing what this Dane brings.
Some photos from the farewell Soren, hello Henrik party:
With the beautiful Shun sisters, Janice and Jaime
Raj‘s photographer took this photo of me and Mike. I like it so much, I’m using it as my profile photos everywhere!