the road to hell is paved with good intentions

Sorry for being a cynic. Earth Hour is first and foremost, a publicity stunt and not a bad one at that. I sincerely applaud all the raising awareness measurements pimped by WWF. So now, I have people on Facebook, Twitter and e-mails notifying all and sundry to switch off all electricity for an hour this Saturday. As if my sister is not doing a great job already by constantly berating me for leaving my notebook on… a lot.

(But I was running some programmes and doing stuff, I swear!)

Then two things caused me to roll my eyes till they almost popped out. One: an American female singer going on about supporting Earth Hour 2009 — her website will be blacked out for a whole hour… BUT during that hour, visitors to her website will be able to listen to her songs streamed on-line. Seriously, wtf?

Two: this shop somewhere sent out mass-emails to promote the fact that they would be switching off their lights in support of Earth Hour 2009. But they are still open for business! Do come to said shop, support said campaign. Attached to the e-mail are three damn big ass images.

I am probably not helping by this blog post. I draw comfort from not pretending to be something that I’m not. As always, feel free to do what you have to do if that makes you feel better ๐Ÿ˜‰

Related blog posts from: Eyeris, 5xMom, Vincent



  1. the usual i don’t care. LOL

  2. horng: i do care. just not how people would expect it ๐Ÿ˜›

  3. BMW’s website is quite cool. If you leave it alone for a long time the whole screen goes dark and it activates “screensaver mode”.

  4. Ya the American female singer thing is dumb… but I’ll be turning off anyway, and hope to see some stars…

  5. Good ideas turn into silly projects:
    Candles emit CO2. And besides, one other objective is to see more stars..

  6. Dabido (The absent one) says:

    I’ll turn off my machine that keeps me alive whilst I sleep for one hour … um … on second thoughts … I’ll just go to a hospital and turn off someone else’s machine. They can save the earth via proxy for me. ๐Ÿ™‚

    Actually, if the banks turn off their alarm systems for an hour …

  7. Slacktivism!

  8. I contribute by using less fossil fuels since I don’t drive, muahaha. :p

  9. Are you talking about the major furniture shop somewhere near a curve… *hint* *hint* hehe…

  10. I’m going to stop farting for an hour, to help reduce greenhouse gases.

  11. I find these campaigns very strange too. Great ideas executed in the oddest ways! But as you said, whatever makes one feel better!

  12. If the earth is gonna blow up, its gonna blow up, regardless of how many hours you shut off your lights:P

    Future generations can save their own asses.

  13. well-said blogger chick!


  14. Seriously I hope the airport authorities don’t take it seriously and shut down the airport at the time I’m supposed to fly this saturday! Lol…

  15. I agree with you. Rather than promoting something that lasts just for 1 hour (helps la, but how teeny tiny only?), promote la greener living.

    If ppl are serious about saving the environment, start with air pollution la. You don’t see anyone turning off their car engine (save money also somore) when they’re “parking” on the highways during peak hours.

  16. will not exactly help save the planet, but will certainly raise awareness. and definitely better then the freezing act…

  17. earth hour sucks….malaysian earth hour commercials are bollocks…

  18. I agree that the local Earth Hour commercials are putrid.

    but i think it’s still a good way to at least raise some kind of awareness (not matter how tiny it is) on energy consumption *shrug*.

  19. ReachingWest says:

    We’re following Earth Hour.. Here’s our family plan:

    Everything in our home will get powered up. All lights ON. All hot tub pumps ON full power, The oven ON, All televisions ON, Toaster – ON (and constantly reset), Furnace fan turned up to High, All Radios ON, All cellphones charging.

    Also – My 17 year old son has written a program to have all the computers in the house (7) run a complex CPU intensive algorithm.

    We appreciate human kinds accomplishments and have researched GW – it is unfounded.

    That should do it.

  20. paul: nice!

    julian: did you? see stars?

    suertes: that is absolutely stupid… salah concept

    dabs: that’s what everyone wishes

    chris: realism

    erna: oO my car burns more when i pick you up

    marvin: hahah nah. somewhere in kl

    jeff: good idea. australia would be proud ๐Ÿ˜›

    calypso: i suppose a lot of ppl want to show something… that they can see. the intentions are good of course, but implementation…

    z: you think it will blow up? i was thinking more like everything melting and we all get pulled to the centre of the earth where a hot burning volcano with sizzling lava awaits ๐Ÿ˜›

    samo: thank you journo dude ๐Ÿ˜›

    eiling: got delayed eh ๐Ÿ˜›

    electronicfly: if a stronger message was also sent out while telling ppl to switch off, then fine la. right now it’s just a lot of ‘switch off switch off’ bleh

    zewt: lmao

    andrew: cos you weren’t involved in it? ๐Ÿ˜›

    izad: but no stronger msg was sent out…

    reachingwest: good on ya!

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