Sorry for being a cynic. Earth Hour is first and foremost, a publicity stunt and not a bad one at that. I sincerely applaud all the raising awareness measurements pimped by WWF. So now, I have people on Facebook, Twitter and e-mails notifying all and sundry to switch off all electricity for an hour this Saturday. As if my sister is not doing a great job already by constantly berating me for leaving my notebook on… a lot.
(But I was running some programmes and doing stuff, I swear!)
Then two things caused me to roll my eyes till they almost popped out. One: an American female singer going on about supporting Earth Hour 2009 — her website will be blacked out for a whole hour… BUT during that hour, visitors to her website will be able to listen to her songs streamed on-line. Seriously, wtf?
Two: this shop somewhere sent out mass-emails to promote the fact that they would be switching off their lights in support of Earth Hour 2009. But they are still open for business! Do come to said shop, support said campaign. Attached to the e-mail are three damn big ass images.
I am probably not helping by this blog post. I draw comfort from not pretending to be something that I’m not. As always, feel free to do what you have to do if that makes you feel better ;)