I was 16 years old when I was seriously into football. I could give you the various footballers’ names, teams, country of origin and how well they did in this or that match. Now I can’t really be bothered but once in a very blue moon, I’d catch the occasional game while not knowing what the heck was going on. But some matches are better than others, in the sense that they are more gripping, and frustrating ( in a good way ), and I rather watch these than some half-hearted performance by a top team against a rookie team so way out of their league.
One thing I remember vividly was that the footballers would remove their shirts when they have a victory… like this…
What? It’s not a sin to admire from afar… 😛
Then comes along Nike with their ‘Jangan Togel‘ football campaign. Half-naked booties as well, but this time the rules are reversed. Apparently:
1) You remove your shirt and play the rest of the game topless when the opposing team scores the first goal; so
2) You don’t really want to be one topless; and
3) It is a long-time Malaysian tradition.
Seriously, I had NO idea what togel meant. Bogel I know lah… so I thought this was Nike’s attempt to be ‘cleaner’, heh. So I asked my Malay friends, and one told me, “… the arse part exposed…”. Heh, ok 😛 According to Nike, it means ‘incomplete’ or ‘tail-less’, so…
And yes, I am pimping the Nike football ‘Jangan Togel’ campaign ( while not getting paid for this pimpage ). In line with that, I must recommend that you check out the website, where you’d be impressed by the nifty flash work and cartoons against a lovely backdrop of KL. Don’t know who the cartoonist is ( or are ) but the whole thing was pretty well-done.
The only problem I have was perhaps the lack of a purpose for the campaign. Maybe there is one, but I failed to realise it? Or maybe I am the type of person who must have a product association, maybe Nike just wants to pimp the street football culture in Malaysia, or highlight awesome local artists and bands… then is it awfully nice of them or am I just naive?! Heh 😛
Anyway the song in the background is ‘My Generation’ by a local band, Seven Collar T-shirt. The song is available for download at the website, and part of the lyrics goes:
“In this field I’m weightless, clinging on to my shirt,
Clinging on to my shirt
We can break their fortress, fighting on for the score,
I believe there’s more.”
But I think the more awesome stuff is the comic… In the ‘Download’ section where you can get wallpapers for your PC or mobile and ringtones, you can also download the comic in PDF format. Volume One is ‘Buang Padang’ which is roughly about a bunch of kids being thrown off the field and arrested for playing football. Volume Two is ‘Kebangkitan Terakhir’, about the evil dude who banned football, who decided on a FINAL football match to determine if the prisoners should be released… Heh, well I like them, and I await Vol 3 and 4.